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Land of The Long White Cloud – 25 Magazine: Summer 2017

Within the beer industry, New Zealand is heralded as one of the great hop growing nations. The new world varieties of hop it produces are typically big in both flavor and aroma with most varieties...

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Financial Education and The Rule of Reciprocity

By Andrew Gough As the owner of a coffee roasting company, one of the most rewarding parts of my business is getting to consult with prospective customers and cafe owners. I get to use my real-life...

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Fermenting a Farming System – 25 Magazine: Issue 2

BRONWEN PERCIVAL offers an insight from the specialty cheese industry in Issue 2 of 25 Magazine Like coffee, cheese is a fermented food. But unlike coffee producers, the cheese industry has largely...

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Protecting Terroir – 25 Magazine: Issue 3

RUTH HEGARTY examines the pros and cons of geographical indications in Issue 3 of 25 Magazine. Prosciutto di Parma or “Parma ham” bears a brand, the outline of a crown with the word “PARMA” inside it,...

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The Taste of Climate Change – 25 Magazine: Issue 4

SELENA AHMED offers sustainability lessons from farmers of tea agroforests in Issue 4, 25 Magazine. It was the late spring of 2007. I was in an Akha village in the Bulang Mountains of Yunnan Province...

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An Obsession with Scale – 25 Magazine: Issue 5

CARLA D. MARTIN, PhD explores the concepts of commodity, craft, and taste in specialty chocolate. All images courtesy Dandelion Chocolate. These chocolate producers describe themselves as makers rather...

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A Pivotal Moment: When Customer Demand Clashes with Core Values – 25...

JEN BUSFIELD and ERIC HENRY reflect on how these three core tenets guide their business, despite their seemingly conflicted natures. There is more to business than the “bottom line.” Our flagship...

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French Coffee Refined and Redefined – 25 Magazine, Issue 9

NOA BERGER traces how French cafés and roasters navigate the “glocalization” of specialty coffee. All photos by Albin Durand for La Fontaine de Belleville.  Despite being relatively slow to catch on,...

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Bouncing Back: Resiliency in Specialty Coffee – 25 Magazine, Issue 10

ERIKA KOSS explores the many ways in which we define “resilient” and why it matters in specialty coffee. An explosion of “resilience research” – noted by Swedish scientist Dr. Carl Folke – has seen 250...

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The Fallacies of “Youth”: Finding New Solutions for Young People in Coffee...

JOANNA FURGIUELE asks: Do we really understand why young people are leaving coffee, or are we making damaging assumptions that keep us from finding real solutions? In Latin America, 20 percent of the...

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